Johannesburg, South Africa, 06 November 2024: Africa Tourism Partners (ATP) (www.africatourismpartners.com) is pleased to announce the appointment of Claire Mugabi (MCIM, MBA) as the representative for East Africa with effect from Monday, 04 November 2024.
Africa Tourism Partners (ATP) is a UN Tourism Affiliate Member and a recipient of the Distinction Award. As a Pan-African firm specialising in tourism development and strategic destination marketing, ATP focuses on strategy formulation, master planning, and strategic marketing in the travel, tourism, hospitality, aviation, and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. The firm utilises its extensive expertise, strong partnerships, and global networks to implement impactful programmes that are uniquely designed and yield measurable outcomes.
Claire Mugabi is the current CEO of AFRIREPS, based in Uganda and will be joining Africa Tourism Partners (ATP) as an East African representative. She has over fifteen years in the marketing and communications industry which makes her a good fit for the position.
Kwakye Donkor, the Chief Executive Officer of Africa Tourism Partners, commended Claire Mugabi on her appointment, expressing confidence in her ability to significantly contribute to ATP’s initiatives aimed at enhancing intra-Africa travel market access and tourism development across the continent and in key source markets within Africa. “Given Claire’s expertise and experience, we are certain she will add considerable value to our efforts in East Africa as well as throughout the continent and beyond. Her contributions will enhance all areas of our work, including tourism strategy formulation and implementation, destination marketing and brand management, MICE strategy and project management, investment promotion and facilitation, as well as executive coaching and capacity building”, said Kwakye Donkor.
Speaking about her appointment, Claire Mugabi pledged her commitment to transforming the region through impactful initiatives. “I am excited to join Africa Tourism Partners (ATP) as the representative and focal person for East Africa. This partnership offers a unique opportunity to contribute to ATP’s mission of redefining African tourism. I look forward to collaborating with the team to implement strategies that elevate Africa’s global tourism profile, foster sustainable growth, and ensure environmental stewardship across the region. Together, we will drive impactful initiatives that enhance Africa’s position as a premier tourism destination”, said Claire Mugabi
East African countries include Burundi, Comoros, Djibouti, Ethiopia, Eritrea, Kenya, Rwanda, Seychelles, Somalia, South Sudan, Sudan, Tanzania, and Uganda. East Africa has been the continent’s fastest-growing region in recent years. It is home to several of the fastest-growing economies, including Ethiopia, Djibouti, Kenya, Rwanda, Tanzania, and Uganda.
About Africa Tourism Partners
African Tourism Partners (ATP) – www.africatourismpartners.com is a UN Tourism-affiliated award-winning Pan-African tourism development and strategic destination marketing advisory firm. The firm specializes in tourism and MICE strategy formulation, investment facilitation and promotion, research, master planning and destination market development and capacity building across Africa’s travel, tourism, hospitality, aviation and golf sub-industries.
Our clients and partners include but are not limited to UN Tourism, World Bank, Mastercard Foundation, NEPAD, AfCFTA, South African Tourism, Ghana Tourism Authority, Tourism KwaZulu-Natal, Rwanda Development Board, Rwanda Convention Bureau, Rwanda Chamber of Commerce, SAACI, RwandAir, SAA, Ethiopia Airlines, Tanzania Tourism Board, Kenya Tourism Board, Uganda Tourism Board, Gauteng Tourism Authority, Zimbabwe Tourism Authority, Tourism Business Council of South Africa, Nigeria and more.
About UN Tourism
The United Nations Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.