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Emirates’ marketing team has been recognized by Sitecore®, one of the world’s leading digital experience platforms, for “Best Use of a Customer Data Platform (CDP)”. The award was presented to Emirates at the recent edition of GITEX, Dubai’s technology trade exhibition, for demonstrating excellence in the delivery of its digital customer 
experience (CX) utilising the Boxever platform

Emirates was selected from amongst 110 large service organisations, based on its best-in-class CX and digital capabilities. Over the past 
four years, Emirates has invested in CDP solutions such as Boxever, acquired by Sitecore in March 2021, utilising it in conjunction with its proprietary marketing data platform to deliver to the complex needs of customers. Their combined capabilities are a reflection of the close 
collaboration between the Group’s internal marketing team and Boxever, who have maintained a steady focus on delivering to a demanding customer agenda.

“Sitecore Middle East recognizes Emirate’s marketing team that has driven its digital customer experiences utilizing the Sitecore CDP solution to meet complex needs of their customers,” said Mohammed AlKhotani, Area Vice President, Middle East and North Africa, Sitecore. 
“Emirates Airline shows how the Middle East is leading digital innovation, and converting website visits into engaged customers to make 
their travel planning easier.”

“Emirates is honoured to be recognized with an award in digital customer experience. The world of service marketing has advanced at top speed 
over the past few years, and our ambition 

to deliver the best customer 
experience in the travel industry is very much a core objective for 
Emirates and our wider group of travel brands. We are delighted to be 
acknowledged by Sitecore, a company with tremendous heritage in digital 
marketing, along with the wider fraternity of digital marketing 
professionals. We look forward to continue growing our capabilities to 
better deliver to our customer needs and preferences,” said Boutros Boutros, Divisional Senior Vice President, Corporate Communications, 
Marketing & Brand – Emirates Group.

The recognition represents Emirates’ continued investment and innovation 
in the delivery of relevant and personalized experiences across the digital customer journey. Sitecore’s accolade also underscores Emirates’ 
ongoing drive to deliver the best customer experiences in the airline industry: digitally, on the ground and onboard.

About Emirates

Emirates is an award-winning international airline with a global footprint across six continents, connecting passengers and facilitating 
global trade to and through its modern hub, Dubai. The airline operates one of the most modern and efficient aircraft fleet comprised of 
spacious and comfortable Airbus A380 and Boeing 777 aircraft. With a culturally diverse workforce from over 160 nationalities, Emirates 
caters to its global customer base by delivering exceptional services and world-class products. The airline also supports local communities 
worldwide and brings people together through its vast portfolio of international sports and cultural sponsorships. Since its inception, the 
airline has been recognised with hundreds of international awards for operational excellence, innovative services and industry leading 
products – making Emirates one of the world’s most recognized airline brands. More information can be found on

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected 
platform that delivers millions of digital experiences every day. 
Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at