Delta to debut wholly reinvented international Main Cabin experience

First-of-its-kind service will launch for Main Cabin customers on international flights in November

Customers can expect to be impressed on board Delta’s international routes* starting this November when the airline debuts its industry-leading Main Cabin experience. Free “Welcome Aboard” cocktails featuring Bellinis to start, hot towel service and mix-and-match options for premium appetizers and larger entrees are just a few of the ways Delta is differentiating its international Main Cabin service.

“This is about investing in every single customer who chooses Delta, no matter where they sit on the plane,” said Allison Ausband, Delta’s S.V.P. — In-Flight Service. “The thoughtful touches we’re investing in throughout the new Main Cabin experience were designed by flight attendants with one goal in mind: delivering an exceptional experience that our customers will rave about and one that our team, the best in the business, is proud to deliver.”

Designed to delight and create “wow” moments that feel like dining in your favorite splurge restaurant, Delta’s reinvented Main Cabin experience has been met with high marks – with increased customer satisfaction scores on the more than 700 flights it’s been tested on between Portland and Tokyo (NRT) over the past year.

A Main Cabin experience designed by flight attendants, endorsed by customers

The experience launching in November isn’t the same service Delta started testing more than a year ago. Rigorous reviews of the service through nearly 14,000 hours of flight time, information from over 1,800 customer surveys, robust crew feedback and input from a design team made up of 24 flight attendants resulted in a number of changes to perfect the innovative service for Delta’s international flights.

“With this service, at the end of the flight I know I’ve made a difference in the customer’s journey,” said Michael Miller, a New York-based flight attendant and member of the design team behind the new experience. “I know I’ve had the opportunity to not only offer an exceptional onboard experience, but also to engage with customers and create special moments for them.”

Creating magical moments in-flight

In addition to these enhancements, over the past several months, Delta has provided specialized training to its team of more than 3,000 Pursers – the lead flight attendants on international flights. Responsible for the customer experience from nose to tail, the Purser role at Delta has been elevated to include pre-flight introductions in the gate house and personal greetings at the boarding door – just a few examples of the important connections between crew and customers that lead to memorable moments and a delightful experience all around.

Also, in addition to recently upgraded amenity kits, more international onboard enhancements are coming soon — like refreshed ear buds and headsets — to further demonstrate the airline’s commitment to creating a best-in-class experience all customers can look forward to.

Delta’s new international Main Cabin service is part of the airline’s multi-billion dollar investment in the overall customer experience. In the past several years, the airline has made significant enhancements to the Main Cabin experience including free Main Cabin meals on select domestic coast-to-coast routes, free mobile messaging, free in-flight entertainment, upgraded Main Cabin snacks, the addition of sparkling wine, access to Wi-Fi on nearly all flights and refreshed Flight Fuel food-for-purchase options. Recent upgrades to the Delta One in-flight experience include the introduction of seasonally rotating, chef-designed Delta One menus with the option to pre-select first choice of entree, an Alessi-designed collection of serviceware and more.

Whisky Business: Sheraton Lagos Hotel Celebrates Whisky Day

LAGOS – May 8, 2019 – Sheraton Lagos Hotel is happy to announce to enthusiasts and lovers of whisky that the hotel teams will celebrate World whisky day on the 18th of May 2019.

The General Manager for Marriott Hotel’s in Nigeria, Barry Curran explains “World Whisky day is a day to try a dram and celebrate the “water of life” as it has been called since ancient times.

“We will offer 10% off our whisky bottles and equally sell whisky based cocktails for just N2,500 on that day.

We encourage you to show up with your friends and loved ones and indulge your Whisky palate.

To make it more pleasurable, we will commemorate all types of whisky as we encourage everyone to drink responsibly.

A set menu will equally be available at our lobby bar and goodies pub for you to choose whichever whisky cocktail catches your fancy.

It’s all about making it fun and enjoyable, whether preferred with ice, a mixer or water, our teams are sure to deliver on your preference.

The hotel looks forward to welcoming all lovers of whisky and our Food & Beverage Director -Mr. Churchill Bemigho, guarantees an enriching experience for anyone who comes in to savour our elevated Whisky cocktails.

As a City Landmark Hotel, located within the epicenter of Ikeja’s bustling area, our focus has always been geared towards stepping up our game and creating great food & beverage experiences that help connect people through their passions.

With the hotel’s proven success and exceptional reputation in beverage expertise, The Sheraton Lagos Hotel looks forward to welcoming everyone to celebrate World Whisky day with us.

SAA Voyager launches new mobile application

South African Airways (SAA) Voyager has launched its own SAA Voyager Mobile Application.  This means that the transactional experience for Voyager members is now in the palm of members’ hand with easy navigation whilst on the go.

The current SAA Mobile App only displays a customer’s status and balance of miles, whereas the first release of the SAA Voyager App includes additional transactional functions beneficial to the customers namely; update of personal details, PIN reset, award requests, claiming of missing miles, converting miles and, being able to donate miles.

The SAA Voyager App is an intervention aimed at enhancing Voyager members’ transactional experience with Voyager in the short term.  It is envisaged that once SAA relaunches its Mobile App in the latter part of this year, there will be integration between the SAA and SAA Voyager Mobile Apps, whereby customers will be able to transact seamlessly with SAA, be it for check-in, printing of boarding passes, making and/or changing reservations or transacting on their Voyager accounts.

SAA Executive for Customer Loyalty, Suretha Cruse explains that one of SAA’s key strategies is to enhance the customer experience.  “Customer insights were a key driver in the design and development of the SAA Voyager App with our Africa-based members in mind, where 80% access the internet via their mobile phones,” she says.

SAA Voyager was Africa’s first value-based airline loyalty programme, offering members miles based on the ticket price purchased, rather than the distance travelled.  The earning velocity of miles in the SAA Voyager programme remains the best in class on the African continent whereby members receive one SAA Voyager Mile per ZAR 1.60 spent, which counts towards the status of members. The programme also allows members to spend miles on any available ticket price for flights operated by SAA. With more than 67 partnerships globally, including the Star Alliance global network, the programme gives members access to more than 1 300 destinations in 190 countries.

Not a SAA Voyager member yet, but want to register? Simply download the SAA Voyager mobile app onto your phone from the Apple App store or Google Play store, alternatively, contact the SAA Voyager Call Centre on 011 978 1234.  You can also send an e-mail to voyager@flysaa.com.

Programme specific terms and conditions can be found on www.flysaa.com
SAA Voyager – Forever part of your journey. 

LOVE AND DINE WITH YOUR HEART AT MARRIOTT HOTELS IN NIGERIA

Romantic getaways, great meals, exceptional offers

In the famous words of Henry David Thoreau “There is no remedy for Love but to love more”, in this spirit, Sheraton Hotels in Lagos and Abuja have created the perfect ambience for a Romantic staycation or dinner with loved ones to make your valentine’s day truly special.

According to Barry Curran- General Manager for Marriott Hotels in Nigeria “Our hotel teams have truly “gone beyond” to create unforgettable love filled moments for all who come in through our doors.

Sheraton Lagos Hotel with its location at the epicentre of Ikeja’s bustling area, is delighted to celebrate the most magical time of the year with exceptional packages for both classic and club rooms. Rates will start from N66,000 and those who book these rates will get inspirational valentine gifts.

To add more spice to your day with us, a photo booth will be set up beside our Pumpkin Leaf Restaurant where lovers can take pictures and selfies. We then encourage our Guests to head up to our Pumpkin Leaf or Italian Restaurants for a delightful Valentine’s Day dinner; specially curated to spark up the evening and all-inclusive of a valentine’s day welcome cocktail at N16,500 per person and N33,000 per couple.

Our ingenious Executive Chef and his expert team have come up with a variety of sumptuous dishes and our customers are sure to delight their palates with offerings such as smoked Norwegian salmon, shrimp cocktail with tropical fruits, prawns bisque, prime beef fillet, heart shaped potatoes, whole oven roasted ram, roast chicken a l’orange, jollof rice, white forest gateau and more.

We will offer roses to the ladies, a live band to keep diners entertained and to top it off, 20% discount dinner vouchers will be handed over to each couple who dines at our Italian Restaurant during the Valentine’s evening.

Sheraton Abuja Hotel teams have put together a unique collection of Valentine’s Day experiences. The packages include special Valentine’s day offers for diners at all our four restaurants, a transformational arrival through a Love tunnel as well as free rose stems for the first 80 ladies to arrive.

To ignite the reason for the season; we will set up a cozy love photo booth for those pictures and selfies that create long lasting memories.

Couples are welcome to enjoy an elevated buffet dinner at our continental Papillon Restaurant or indulge in an inspiring waterfront buffet dinner experience at our Pool Bar & Restaurant all-inclusive of a complimentary glass of mocktail on arrival and live music entertainment for just NGN11,000 Per Person.

We are also happy to offer an original taste of Italy at our Luigi’s Italian Restaurant for our patrons looking to enjoy authentic Italian cuisine at just NGN22,000 Per Couple with a free glass of wine on arrival.

While at NGN30,000 Per Couple you can enjoy an enriching 3 course set menu at our Obudu Grill steak house restaurant and a complimentary bottle of prosecco.

A complimentary proposal package is available for our customers who call on or before the 8th of February 2019 for pre-arrangements.

All Diners will stand a chance to win either a couple’s weekend get-away or a couples Steam & Sauna session at the Sheraton Abuja Hotel

Our accommodation package is not left as you can equally relax over a staycation with us from the 14th – 17th of February for just NGN39,999 Per Night all Inclusive of taxes & breakfast for 2 Adults.

Sheraton Lagos and Sheraton Abuja will be beautifully decorated to reflect the valentine spirit as we look forward to celebrating Valentine’s Day with everyone” says Barry Curran

At our Sheraton Hotels in Lagos and Abuja we go beyond in our efforts to create long lasting memories and by doing this we believe that we have strengthened our place not just as a hotel for business travelers but as destinations that create experiences for leisure seekers too.

Seun Ayeni recreates Ekiti song in ‘Olorun Abo’

Taking a trip down to his Ekiti origin, Seun Ayeni fondly called GGG (Godly Gorgeous Genius) releases a new gospel track titled ‘Olorun Abo’

The song is a remake of a household gospel song originally written generations ago in Ekiti dialect.
With verses sung in English language and chorus in Yoruba, the song is bound to make you appreciate God’s guidance and protection over your life.

JANUARY SWEET TREATS: SHERATON LAGOS HOTEL CELEBRATES A SWEET JANUARY

LAGOS – Jan 03, 2019 – Sheraton Lagos Hotel is excited to announce the start of the New Year with their indulging array of sweet treats to delight Patrons and Customers.

The hotel will activate their offerings from the 27th of January 2019 with the celebration of International Chocolate Cake day at the Pumpkin Leaf Restaurant.

According to the Deputy General Manager equally in charge of Food & Beverage – Mr. Farrukh Maqbool “Everyone will agree that chocolate cake is a rich and good for the soul. We are happy to give all our diners the opportunity to savor our delicious desert during our Sunday brunch and dinner”. Chocolate cake will be served all through in its variations”.

“We trust that both children and adults alike will enjoy this and leave very satisfied with what our experienced pastry chefs whip up”.

“Our second sweet treat will be available on the 30th of January, 2019. This will be in celebration of ‘world croissant day’.

Sheraton Lagos is known for its tasty varieties of croissant options and to celebrate; everyone who orders a cup of tea or coffee at the lobby bar will get a free croissant of their choice.

“This crescent shaped pastry known for its buttery and flaky feel is enjoyed by many and with the new additions to the croissant menu we trust it will be a hit with our guests.

“Our Sheraton Lagos teams are geared up to ensure that every bite is a delicious memory” Says Maqbool.

“At Sheraton Lagos Hotel we go beyond in being innovative when it comes to food and it delights us to offer something to our loyal customers which is eclectic and not currently in the market”.

By doing this, the hotel believes that it will be cementing its place as a hotel not just for business travelers but also as a venue that creates experiences for leisure seekers too.

With the hotel’s proven success and exceptional reputation in culinary expertise, The Sheraton Lagos Hotel looks forward to celebrating January with everyone.

Adekunle Gold, Jackie Appiah, Mawuli Gavor, Stephanie Coker, Joselyn Dumas, Kemi Adetiba and more Experienced Gauteng, KZN and the Free State in Style With Great Wave of Excitement For the Global Citizens Concert

There is something about South Africa that makes each experience worth the trip… the scenic beauty of its landscape, the ever welcoming people, their rich cultural heritage and the variety of wines and cuisines. Best believe it is the perfect holiday destination. Need extra proof?
South African Tourism in partnership with Inifinix Nigeria hosted, Nigerian Singer, Adekunle Gold, Nigerian TV Presenter and Influencer, Stephanie Coker, Ghanaian Actor and Actresses, Joselyn Dumas and Jackie Appiah, Mawuli Gavor critically acclaimed Nigerian Filmmaker, Kemi Adetiba, Bloggers and OAPs from Nigeria and Ghana, Tosin Ajibade, Noble Ezeala, Ono Bello, Ameyaw Debrah, Osi , Kemi Smallz, Lexis Bill, Eugune, and Francis Doku and Media Guru, Colette Otutesho on a 10 day trip to explore the offerings of South Africa.


One thing you are sure to experience in South Africa is luxurious accommodation with views that just starts your days right. From the Drakensberg Sun Resort in Drakensberg with the mountain views to Protea Hotels in Clarens with the swimming pools and the Davinci Hotel in Nelson Mandela Square – J’Burg which is perfect for shopping.


In South Africa – there’s something for everyone, you can relax, stay in beautiful properties, as well as experience wines and cuisines that will leave you coming back to South Africa again and again.
With South Africa only 6 hours away, the group arrived Johannesburg and set off on a road trip to ‘home’ for the next few days; Drakensberg Sun Resort. With fresh mountain air and awestruck views, the resort is situated high in the dramatic landscapes of Drakensberg also known as ‘the dragon mountain’.


After time spent on a plane and on a bus, rejuvenating spa sessions with complimentary drinks at the Champagne Sport Resorts was the perfect welcome to kickstart the vacay. After the pampering, came the food; the in-house cuisine at the Drakensberg Sun Resort was absolutely amazing and quintessentially South African.


What better way to take in the awe-inspiring and truly magnificent landscape of Drakensberg than going on a horse ride through the area. The group was definitely excited about the horse-back riding experience and was even more thrilled to go on a canoe ride on the Drakensberg’s lake.


Next stop for the group; Cathedral Peak Wine Estate. A must do when in South Africa is wine tasting, and when in Drakensberg, a must visit is the Cathedral Peak Wine Estate – the vineyards of this wine estate is simply magnificent, and the view is even more magical. The group got to sample some of the best of South African wine served with cheese and grapes over happy talks and bonding. For Adekunle Gold and Stephanie Coker, the wine tasting was the highlight of their trip.

This year being the Centenary of Nelson Mandela, the group took a long walk on the path to freedom as they visited the Nelson Mandela Capture Site. In 1952, Nelson Mandela was apprehended for his anti-Apartheid activism acts and a cultural and historical exhibition was set up at the site in his honor. The sculpture at the Nelson Mandela Capture Site comprises of 50 steel columns that were laser cut to form an image of Mandela when viewed at the correct angle. The walk to the capture site was a monumental moment for the group as they got a deeper insight on the fight of Mandela for the freedom of the people of South Africa.


Ready for another road trip, the group was back on the tour bus and it was goodbye Drakensberg and hello! Clarens. The small town of Clarens – just a 3 to 4 hours drive from Johannesburg- is situated at the foothill of the magnificent Maloti Mountian. Clarens welcomed the guests with beautiful sun kisses, and something to get the blood pumping – Quad Biking and Zip Lining at Clarens Xtreme. Dear adrenaline lovers, this has got to be your first stop when you visit Clarens and the best part of it is you do not have to break a bank. Most activities are as little as a half-/full day R250/350.


From a time of adventure, to a time with the people of the Basotho Cultural Village. The Basotho Cultural Village, located at the foot of huge sand stone mountains would take you through time, highlighting the lifestyle of the people of South Sotho from the 16th century to the present. The group was welcomed into the “khotla”, the gathering place of men and had a sip of the traditional beer offered as a gesture of the Basotho hospitality.


Ready to explore more, the crew hit the beautiful streets of Soweto, where Adekunle Gold couldn’t help but beatbox to the music of one of the locals… music is a universal and no matter your country, the music always unites us all.
Next stop was the Mandela House, also known as the Nelson Mandela National Museum. The Mandela family’s four-roomed Soweto home houses various memorabilia, artworks, awards and honorary doctorate conferred on Nelson Mandela and his family, as well as photographs of the family dating back to the 1950s. Mandela had lived here from 1946 to 1962, and the now museum houses the history on the life of Mandela featuring his works on promoting human rights, democracy, reconciliation, mutual respect and tolerance amongst the people of South Africa. The group couldn’t help but feel the spirit of Mandela still lived on.

This year had been a long walk through history for the people of South Africa as it marked the 100th year of the birth of Nelson Mandela and to further honor his legacy, the Global Citizens Festival put together the Mandela 100 concert at the FNB Stadium, Johannesburg as part of one of the biggest campaigns to end extreme poverty across the world. With Trevor Noah as the host and performance by A-list artists such as Beyoncé and Jay Z, Usher, Ed Sheeran, Pharrell, and our very own Wizkid, Femi Kuti, D’banj, Tiwa Savage and many more. The ever welcoming and hospitable people of South Africa hosted over 70,000 visitors from different parts of the world for the festival. The guests were thrilled to be a part of such historical event.


No better way to end a fun filled trip than a time out shopping at the beautiful Sandton Mall.
The beautiful moments and memories made on the trip were also captured on the Infinix Zero 6 and we are officially looking forward to seeing South Africa through the lens of the Zero 6 as this ground-breaking device is set to launch in Nigeria January 2019.

See all the adventure on Instagram @travel2Sa @infinixnigeria
#MySAExperience #DiscoverSAwithZero6

FELABRATION 2018 APPOINTS FLYBOKU AS EXCLUSIVE TOURS PARTNER

Felabration Organizing Committee has announced FLYBOKU as the “Exclusive Tourism Partner for Felabration 2018”. This was recently announced by the Founder/CEO of the Felabration Brand Ms Yeni Kuti represented by the Project Manager for Felabration 2018 Mr Peter Clarke during a round table meeting between the two organizations. Both FlyBoku and Felabration team have been working together to ensure a great Felabration tours experience for all guests.

As part of this year’s edition of Felabration, the committee also emphasized that in celebrating the Afrobeat icon Fela Anikulapo Kuti’s 80th posthumous birthday an exclusive tour will be dedicated to exploring the life and history of Fela. These tours will be handled by FlyBoku and the Tour includes:

  • Tour to Freedom park which is the historical prison where all the notable leaders of Nigeria were imprisoned and the history of Nigeria
  • Tour to Kalakuta republic which was Fela’s personal house before he died which is also now a museum show casing all of the icon’s history and musical instruments as they were when he died
  • The Ransom-Kuti family house in Abeokuta which has now become a museum showing all the works of all the Kuti children including Fela’s history as well.
  • The Africa Shrine which the headquarters of most of Fela’s performances

The Felabration 2018 which is commencing on the 15th of October ends on the 21st of October, 2018. The week long events will include:

  • Symposium themed African Leadership in the Millennium with notable speakers across the government.
  • Musical concert with star performance by Yemi Kuti
  • Art competition
  • Afrobics competition
  • Tours (organized with FlyBoku)

The CEO/Founder of the Felabration Brand; Ms Yeni Kuti said “I am really excited and proud to be associated with the FlyBoku brand. A brand that is notable for providing top notch tourism services and promoting African culture both within Nigeria and globally. I am convinced that FlyBoku team will make the Felabration Tour an adventure that would not be quickly forgotten.”

Also, the Chairman of FlyBoku Mr Abiola Lawal (AKA Mr BOKU) said “I am indeed honored to be associated with the icon Fela Kuti and also the Felabration brand and organizing committee. Just as Bob Marley is to Jamaica and the world; an unforgettable figure, so is Fela Anikulapo Kuti to Nigeria and the world. He meant a lot to all of us which are the reasons Felabration is organized and recognized globally”. Furthermore he says that “with Mr Boku and his team joining force with Felabration, we will continue to tell the story of this great icon to the world.”

To celebrate the Afrobeat Icon, the FLYBOKU team has put together an adventurous Felabration packages for everyone to partake in, which includes:

  • Full Day Lagos Tour
  • Full Day Abeokuta Tour
  • Full week Lagos tour package for international guests
  • Full week combo tour (Lagos and Abeokuta) tour package for international guests as well.

In addition, FlyBoku has also declared a special Felabration discounted rate on all of their services during the week. Customers are expected to quote “Boku Felabration” to be eligible for the 5% special discount on their invoice for FlyBoku service exclusively during the Felabration week(October 15th – 21st 2018). The services are:

  • Domestic Flights
  • International Flights
  • Airport Transfers
  • Car hire services
  • Hotel Bookings
  • Visa Services
  • Tour Packages

Mr Abiola Lawal has promised that all attendees of Felabration 2018 will have an unforgettable Adventure experience with Mr Boku and Felabration.

#Mr Boku will take you there and must surely bring you back.

Battle of the Sounds Amuwo

10 Things you Need to Know About Battle of the Sounds – Amuwo

1. It is created by Bizzybody NG, the same outfit that created the Mini Sports Festival Concept tagged AmuwoGames that held its first edition in 2017.

2. It is a month long music contest that will run from November 3-25, 2018. See calendar on www.battleofthesounds.com 

3. Five music genres will be contested in. Rap, Afropop, Fuji, Reggae and Acapella

4. Judges and Coaches will be drawn from celebrities living in or that have lived in Amuwo Odofin including: Faze, African China, Indomix, GT da Guitarman, K Peace and more.

5. Prizes summing up to N500,000 naira will be won along with recording deals in this edition.

6. Registration to participate is free. Click here to register: bit.ly/battleofthesounds.

7. This Amuwo Odofin edition is held in partnership with major community outfits like Den Visuals and Management, Digits Sounds, Lumiere Multimedia and so on.

8. Battle of the Sounds competitions will be held outdoor and in 5 locations within Amuwo Odofin. These locations include:

  • Golden Tulip,
  • Amuwo Odofin Primary School Play Ground,
  • JKings Basketball Court in Festac Extension,
  • 23 road Basketball Court in Festac Town and
  • SuperBee Place also in Festac town.

Details of venues for each competition day can be seen on the competition calendar published on www.battleofthesounds.com 

9. Contestants will be grouped into 8 teams to represent their hood. These hoods are,

  • Mile 2 zones A,B,C
  • Mile 2 zones D,E,F
  • Festac Extension
  • The Amuwo GRAs
  • Festac Town 1st and 7th Avenues
  • Festac Town 2nd Avenue
  • Festac Town 3rd and 4th Avenues
  • Festac Town 5th and 6th Avenues

10. Battle of The Sounds is majorly a community and youth Development project – and a CSR initiative, community and youth Development project – and a CSR initiative

EFInA Launches Capacity Building Porgramme for Media to Increase Financial Inclusion

Enhancing Financial Innovation & Access (EFInA), Nigeria’s leading financial sector development organization organized a media forum to discuss the role of media in driving Financial Inclusion.
As part of its mission to promote financial inclusion in Nigeria EFInA desires to improve the existing financial awareness and literacy of the un(der)banked through the existing media infrastructure so that  Media can play  an increasing role in the efficient adoption of financial services in Nigeria.
Giving the welcome address, EFInA Board Chair, Segun Akerele, emphasized the importance of collaboration amongst all stakeholders including the media to reduce the rate of financial exclusion.
Temitope Otumara, Communication Specialist for EFInA said that financial inclusion and inclusive growth aren’t just policy choices, but are policy imperatives, which determine the long-term financial stability and sustainability of the economic and social order, going forward. Temi further explained we need to ensure that all of us are collectively willing to walk that extra mile to ensure that our fellow countrymen get easy access to the financial system by leading the initiative and spreading our message far and wide.
EFInA Grants Manager, Suzanne Adeoye said no organization can drive financial inclusion alone so EFInA will be working with the media to increase financial services awareness and literacy to the un(der)banked during her presentation on “Introduction to EFInA” .
During a presentation at the event Nimi Akinkugbe laid emphasis on the 3 core purpose of the media is to inform, influence and entertain. She further explained that an improved Financial Awareness & Financial Literacy effort from the media could result in more discerning choice of investment and other financial products by consumers which would make financial institutions respond innovatively to consumer demand, leading to a more efficient financial system.

Nimi Akinkugbe, Money Matters with Nimi

Nimi concluded her presentation stressing the fact that a better-informed public will exert greater scrutiny over the risks of financial institutions and the quality of their products and services.
Presenting on the Role of Media in driving Financial Inclusion, Editi Efiong, Ceo of Anakle educated the Marketing managers of different banks, fintechs and journalists from different platforms including Channels TV, Wazobia, Businessday, EbonyLifeTv, CNBC, Naira-Metrics amongst others about the essence of simplifying the message for the un(der)banked. Editi further explained that the messaging will need to be localized on a community basis to drive adoption in the rural areas as most of these people still have low trust in the financial system based on little or no understanding on how it works.
The event involved a panel session where panelists including Nimi Akinkugbe, Aisha Isa- Olatinwo Head Banking & Payments CBN; Arese Ugwu; Founder SmartMoneyAfrica, Adia Sowho; Managing director Mines, Ugo Dre Okechukwu; founder NairaMetric, Lehle Balde; Businessday strategist and Folasade Agbejule; EFInA Payment Specialist  discussed issues relating to: The Role of Media in driving Financial Inclusion.
The panel, moderated by Tunji Andrews and Temi Otumara identified improved Trust, financial awareness and literacy as forces affecting adoption of financial inclusion that can only be changed by the media.

L-R: Aisha Isa Olatunwo, Nimi akinkugbe, Temi Otumara, Folasade Agbejule

ABOUT EFInA
Enhancing Financial Innovation and Access (EFInA) is a financial sector development organization that promotes financial inclusion in Nigeria. Established in 2007, its vision is to be the leader in facilitating the emergence of an all-inclusive growth promoting financial system. EFInA is funded by the UK Government’s department for International development (DFID) and the Bill & Melinda Gates foundation.